What We Learned From Building “Team Haliburton Highlands”

The Haliburton Gold Group evolved from the team we previously co-built, beginning in 2015, Team Haliburton Highlands. We have now completed our office on Main Street in Haliburton and designed the new company with the lens of valuable lessons learned.

People Love to Cottage in Haliburton!

First, we truly understand and discover how much people love cottaging in Haliburton. The area is known for its beautiful lakes and forests, and it's a popular destination for people looking to escape the hustle and bustle of the city. Whether it's fishing, boating, hiking, or just relaxing on the dock, there's something for everyone in Haliburton.  There’s a difference pace here, and driving into the county often feels like a nice, deep exhale that people come to crave.

People love to cottage to Haliburton for its natural beauty and outdoor recreational opportunities. The area is known for its stunning lakes, forests, and hiking trails. The clean air, serene environment, and proximity to nature make it an ideal destination for those looking to escape the city and enjoy fishing, boating, canoeing, swimming, and even winter sports. The Haliburton region is also home to many local artisans and farmers' markets. The combination of natural beauty and local culture makes Haliburton a highly sought-after location for cottaging.

While building Team Haliburton Highlands, we realized how different the market is from the city!

But the Haliburton market is also different from the city in many ways. For one, there aren't as many properties available in the area. This means our market trends don’t see the same price drops as the city markets and instead see price plateaus in down markets.  Because there are fewer properties for people to choose from when property hunting, the Haliburton Gold Group learned that it's important to showcase properties in the right way to attract buyers. This means going the extra mile to take high-quality photos and videos and providing detailed information about the property's features and amenities.

While building Team Haliburton Highlands, we learned that marketing cottages to the right buyer at the right time means being strategic, innovative and customer focused;

• First, we take high-quality photos and videos of the property to showcase its features and amenities.
• People start their property search online, so we have developed many ways our properties find people while they are online.
• Cottage buyers are often from other areas, so their trust in their agent’s knowledge in the nuances of cottage country is critical.
• We often heard from people that they were frustrated with not getting responses when reaching out about listings, so we have built a system that allows us to be very responsive to people looking for information.
• We provide detailed information about the property, including its size, layout, and any unique features.
• We highlight the area's natural beauty, including nearby lakes and forests, to showcase the benefits of living in Haliburton.
• We prioritize relationships and network with other agents to ensure that as many potential buyers see the property as possible.
• We also stay up-to-date on market trends, new listings, and regulations to provide the best service to our clients.
• We are always available to answer questions and provide information, even outside of regular office hours.
• We provide a personal touch and go above and beyond to help clients find their dream cottages in the beautiful Haliburton region.
  

People want to work with agents who know the county!

Another key lesson the Haliburton Gold Group learned is that clients in the area want great service. They want to work with real estate professionals who understand the Haliburton market's unique characteristics and are willing to go above and beyond to help them find their dream cottage.

Haliburton real estate agents are well aware that the region's market is unique compared to urban areas. One of the key differences is that the region is home to many beautiful lakes and forests, which are a major draw for buyers looking for a cottage or a second home. However, as the name implies, lakes are a finite resource, and there simply aren't as many properties available in the area. This makes the Haliburton market quite different from that of larger urban areas, where a greater supply of properties is often available and expansion is always happening.

This property scarcity is one reason why Haliburton real estate agents must be innovative in their approach to marketing properties to buyers. They must go the extra mile to showcase properties in the right way, highlighting their unique features and amenities and the natural beauty of the surrounding area. They must also be knowledgeable about market trends and new listings so that they can quickly match clients with properties that meet their needs.

Another key consideration is that clients in the Haliburton area often want great service and a more personal touch regarding real estate. They want to work with agents who understand the Haliburton market's unique characteristics and are willing to go above and beyond to help them find their dream cottage.

In summary, Haliburton real estate agents must be different from their urban counterparts due to the unique characteristics of the Haliburton market. They must be innovative in showcasing properties, knowledgeable about market trends and new listings, and provide excellent client service. The Haliburton Gold Group has learned these lessons, and they are now well-equipped to help clients find their dream cottages in the beautiful Haliburton region.

We are continuously learning and innovating, but working with amazing people while building Team Haliburton Highlands gave us the runway to be better equipped to help clients find their dream cottages in the beautiful Haliburton region.

Haliburton Gold Group

Name: Jeff Wilson

Email: jeff@haliburtongoldgroup.com

Phone Number: 705-457-8487